The HBL Pakistan Super League (PSL) has entered into noble partnerships with short-form video-sharing service TikTok and the social media site Facebook. During the Abu Dhabi-leg of the HBL PSL 6, TikTok and Facebook users will get an opportunity to engage and generate content on the platform.
PSLs arrangement with Facebook, which Pakistan Cricket Board (PCB) agreed by, will see the social media platform broadcast the 20 remaining matches of the T20 cricket competition’s sixth season globally while also helping the PCB explore new avenues for revenue generation.
Facebook’s Paid Online Events service will help the PCB monetize the matches by requiring fans to pay a nominal one-time sign-up fee of about US$4.99 to access the live coverage. Afterward, users will easily watch the matches at any time.
Sehar Tariq, policy lead for Facebook in Pakistan, said: “With PCB support, we have been able to connect PSLs global fan base to view their matches worldwide. Plus, supporting PCB to build a new revenue stream and support their business.”
The online events will be accessible globally except where the PCB has existing rights agreements with international media partners.
As part of PSLs partnership with TikTok, the PSL will be working closely to develop bespoke content for users and promote the contributions of existing fans that follow the league. During this season’s resumption in Abu Dhabi, TikTok users will have the opportunity to engage with and generate content on the platform.
Babar Hamid, PCB commercial director and head of the PSL, said: “Pakistan has a big TikTok following, and a majority of the followers are passionate about cricket. The overwhelming response can measure the popularity of the PSL that our PSL 6 anthem Groove Mera received on TikTok.”
The PSL 6 anthem Groove Mera instantly hit TikTok with the #GrooveMera hashtag having 1.7 billion views so far.
Besides, the PSL season resumes on 9th June at the Sheikh Zayed Stadium in Abu Dhabi with a night match between Islamabad United and Lahore Qalandars. And this will be the 15th fixture of the ongoing edition. The tournament will conclude on 24th June.