Kim Kardashian has been designated the plant-based meat firm Beyond Meat’s first Chief Taste Consultant.
Fans of the SKIMS founder, on the other hand, are dissatisfied with her performance in the current Beyond Meat commercial.
Internet users have mocked The Kardashians alum for not eating in the ad.
She was criticized for trying to ‘fake’ chew in the current promotional clip.
“I believe so strongly in the purpose of Beyond Meat that I’ve stepped in to assist with my greatest asset — my taste,” the reality star, 41, said in a 30-second video posted on Tuesday by the vegan brand.
Kardashian was offered a range of meals including the plant-based meat replacement in the video.
“This plant-based meat is not only incredibly tasty, but it’s healthier for you and better for the world,” she said, holding the dish to her lips and nibbling on her fork.
Many people on social media pointed out that the sandwich stayed intact when Kardashian pretended to eat it.
“She didn’t even take a bite of the burger,” one user said, while another said, “The hamburger wasn’t chewed.”
It’s a small adjustment that makes a huge impact,” Kardashian remarked of switching to a plant-based diet. “There’s never been a better moment to go beyond now that I’m Beyond Meat’s Chief Taste Consultant.”
“You didn’t show her really ingesting the stuff,” one reviewer remarked. “Did she consume it?” “I ain’t buying it since you ain’t actually eating it,” another said.