Data-Driven E-Commerce Now in Pakistan and laid the Foundation of (Data-Driven E-Commerce) in Pakistan., the leading price comparison and lead generation engine; and, a leading e-commerce platform recently signed an agreement to help nurture the local e-commerce industry through market research and mutual exchange of information.

For online customers, this partnership will aid them with better pricing, exclusive discounts, and a highly personalized shopping experience; the partnership mainly desires to help users efficiently find the products they want at the best prices from reliable sellers.

In addition, both parties are focused on improving online customer experience based on data. User data coupled with market insights from will allow to focus more on their customers rather than their competitors, ultimately leading to an enriched experience for the end-users and a better online strategy for

Pakistan has reached more than 38% broadband penetration as of August 2020 with 84.4 million 3G/4G connections, according to Pakistan Telecommunications Authority (PTA); yet less than 1% of retail sales are online, indicating a massive growth potential. In comparison with the world’s exporting hub China, our economic partner, it is at 61% broadband penetration with 38% online retail sales.

Sohail Shahid
the authorSohail Shahid
Web Editor (Business research Analyst)

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