Google, the tech giant, plans to incorporate conversational artificial intelligence capabilities into its search engine to improve its capacity to handle diverse search queries. Sundar Pichai, the CEO of Google, confirmed the move during an interview with The Wall Street Journal.
The company has been developing large language models (LLMs), which are computer programs capable of interpreting and responding to natural language queries in a human-like manner. Pichai stated that this technology would be integrated into Google’s search engine, enabling individuals to ask Google questions and interact with LLMs while conducting searches.
Despite the presence of chatbots like ChatGPT, Pichai disregarded the possibility of chatbots posing a threat to Google’s search business. He stated that the potential for growth is even greater than it was before. This move could fundamentally alter the traditional link-based experience that has been prevalent for over twenty years.
Google has been at the forefront of creating LLMs, but it has not yet leveraged this technology to impact how people interact with search engines. Microsoft has already implemented the technology underlying the ChatGPT system into its Bing search engine, and Pichai is grappling with one of the most significant challenges to Google’s primary business in recent years, along with pressure from investors to reduce costs.
In January, Alphabet announced its largest workforce reduction to date, eliminating roughly 12,000 jobs, or 6% of its staff. Other tech firms have also scaled back in response to concerns over inflation and recession. Pichai’s recent statements suggest that Google intends to enable users to engage directly with the company’s large language models via its search engine.
Pichai stated that Google is experimenting with various new search products, including versions that enable users to ask follow-up questions based on their initial inquiries. The move towards integrating conversational AI capabilities into its search engine could give Google a competitive edge in the market, allowing it to handle diverse search queries more effectively.
However, there are concerns about the impact of this move on privacy and security. Conversational AI relies on the collection of vast amounts of personal data to train LLMs. There is a risk that this data could be misused or fall into the wrong hands, potentially exposing users to security risks.
Google has faced increasing scrutiny over its use of personal data in recent years, with concerns raised over its dominance in the search engine market and its access to sensitive personal information. Pichai will need to reassure users that the company takes privacy and security seriously and has robust measures in place to protect user data.
Overall, the move towards integrating conversational AI capabilities into its search engine could represent a significant shift in how people interact with search engines. The traditional link-based experience may no longer be the primary way that users interact with search engines, and instead, users may begin to engage directly with AI-powered chatbots and virtual assistants.
Google has a proven track record of developing cutting-edge technologies that have transformed how we interact with the world around us. If successful, this latest move could represent a significant milestone in the company’s ongoing efforts to make the world’s information more accessible and useful to everyone.