Zalmi, by far the most well-known brand in PSL, has always been at the forefront of product marketing and promotion. They are well-known for their innovative marketing techniques, which include a separate product shop with apparel, fragrances, and technology.
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Zalmi has been utilizing his ’Markhor’ design on their items without asking for permission, according to artist Ahtisham Ali. Zalmi used Ahtisham’s design without consulting him and has been selling it for over a year, according to Ahtisham.
Take a look at this tweet from Ahtisham:
I would like to share an incident that recently happens. Few days ago I came to know that one of the most famous Pakistani brand( PSL cricket franchise) called “Peshawar zalmi” is selling my markhor design for almost one year as their merchandise without my permission pic.twitter.com/RUPgFasluC
— ahtisham ali (@ahtisham420) February 2, 2022