Meta said that its flagship social network Facebook would let users to retain up to five identities, a significant departure from the “true name” rule that the firm has maintained since its beginning.
According to Meta, the product update would “enable consumers customise their experience depending on interests and connections,” such as publishing various sorts of material focused towards family vs friends.
The firm will continue to require each user to have just one Facebook account, with the primary profile using the user’s true name. After signing in to that account, people will be able to view any other profiles they establish.
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The update gives users explicit permission to semi-anonymize their identities on the world’s largest social network, mirroring choices provided by rivals such as TikTok and Twitter, as well as Meta’s own picture and video service Instagram.
Meta said in its statement that its laws against impersonation and other sorts of false identity representations will continue to apply to all profiles.
A Meta spokeswoman confirmed that the new technique was being tested in specific nations, but refused to name which ones.
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