Instagram is making it simpler to purchase products inside the app. The social media behemoth will now permit direct purchases from direct messaging discussions.
Everything, including purchase confirmation, payment requests, and money collection, will be handled inside your conversations. Everything, including your inquiries, the company’s responses, and any correspondence between you and the vendor, will now be contained in a single location. Your order, shipment, and tracking information will also be accessible from the same location.
Meta Pay may also be used to make payments.
Meta reports that each week, over one billion individuals send a company a message. The functionality is designed to make your interactions with companies as smooth as possible. Instagram said that the feature will function for “approved small companies”
The official Instagram news release explains this with a hypothetical situation. For example, if you are interested in a bag, you may contact the seller using Instagram Direct Messages, speak with them about specifics and adjustments, and then complete the purchase directly through the conversation after you’re pleased.
The functionality is already being rolled out globally and should soon be accessible to the vast majority of users.