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Twitter will reportedly experiment with non-clickable hashtags for the platform, hindering its most helpful feature of finding more tweets related to specific topics with a hashtag.
Jane Manchun Wong tweeted a screenshot of the experimental change on the platform, which didn’t include clickable hashtags except for branded hashtags which companies pay for in order to promote product marketing.
Removing clickable hashtags from the platform could be a way for Twitter to monetize with paid promotion, Digital Trends reported.
Chris Messina, the hashtag inventor, responded to the news with a GIF and “Not sure what this is for…”
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