BMW and Alibaba’s Partnership promoting digital transformation across businesses

BMW and Alibaba’s Partnership

BMW signed an MoU with an e-commerce giant (Alibaba) for a strategic partnership promoting digital transformation across businesses. BMW becomes the first auto manufacturer to leverage the Alibaba Business Operating System. On October 26, BMW and Alibaba signed a Memorandum of Understanding (MoU) for strategic partnerships in Beijing. Sticking to the principle of ‚Äúcomplementary advantages … Read more